Sugar Rush director Jáde Osiberu signs exclusive global deal with Prime Video

The Nigerian director, screenwriter, producer and showrunner – and her production company, Greoh Studios – will create and develop TV shows and films exclusively for Prime Video under an overall three-year deal. The news comes as Osiberu’s highly anticipated film Gangs of Lagos screens at the Toronto International Film Festival, ahead of its world premiere as the first Nigerian Original on Prime Video later this year.

Osiberu is the first talent in Africa to strike a global development or first look deal with Prime Video and Amazon Studios, joining an international lineup of talent with similar deals, such as Phoebe Waller-Bridge, Jenny Han and Priyanka Chopra.

A statement from Prime Video, seen by Nairametrics, announced the deal today, saying it is an exclusive global deal with one of Nigeria’s leading filmmakers, Jáde Osiberu, the creator of films and hit series Sugar Rush, Isoken and Gidi Up, as well as the highly anticipated upcoming Amazon Original Gangs of Lagos.

Osiberu’s three-year deal will include creating original television concepts and scripted films, produced by his production company Greoh Studios.

What they say

The deal comes as Gangs of Lagos attends an exclusive preview at the Toronto International Film Festival for press and tastemakers. The film is set to launch as the first Nigerian Original exclusively on Prime Video later this year.

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  • “I’m thrilled with this collaboration and already feel like part of the Prime Video and Amazon Studios family,” said Jade Osiberu. “It will be an absolute pleasure to introduce Prime Video audiences to the most exciting talent and storylines Nigeria has to offer, and I look forward to continuing to help elevate Nigerian stories globally.”
  • “Collaborating with visionary and respected talent is fundamental to delivering a curated and elevated roster of originals to our local audience in Nigeria,” said Ned Mitchell, Head of African and Middle Eastern Originals, Prime Video and Amazon Studios. “It is a joy to announce our collaboration with Jáde Osiberu in a deal that is the first of its kind for us in Africa. breathtaking storytelling and characters that mark our memories, and together we will create authentically African hits for our Prime Video customers around the world.
  • “At Prime Video, we seek to work with original voices, tell authentic stories that offer a local perspective, and connect with our audience, wherever they are,” added Wangi Mba-Uzoukwu, Head of Nigerian Originals, Prime Video and Amazon Studios. “Jáde Osiberu is an exceptional and compelling storyteller, and over the past few years has delivered stories with a unique flavor and fresh point of view. We’re thrilled to be able to bring these stories and more to Prime Video audiences at home and abroad.

The deal follows similar international deals with talents including Phoebe Waller-Bridge (Fleabag), Steve McQueen (Small Axe), Rachel Brosnahan (The Marvelous Mrs. Maisel), Donald Glover (Mr. & Ms. Smith) and Jenny Han (The Summer I Got Pretty).

The news comes after Prime Video recently announced its increased investment in Nigeria with its first two Nigerian originals, Gangs of Lagos and LOL: Last One Laughing Naija, starring Basketmouth.

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About Lagos Gangs

Gangs of Lagos is a gritty and hard-hitting high-stakes action-thriller with an authentic storyline centering on a group of friends who must each navigate fate, growing up in the busy streets and neighborhood of Isale Eko, Lagos , Nigeria.

It features elaborate set pieces, action scenes, and engaging dialogue, balanced by its breakneck pace and emotionally grounded story at its core. With Tobi Bakre, Adesua Etomi-Wellington and Chiké. Gangs of Lagos is directed and produced by Jade Osiberu, produced by Kemi Lala Akindoju and co-produced by Akin Omotoso. The film will launch exclusively on Prime Video in Nigeria and globally later this year.

Rachel J. Bradford