Shoprite throws the South African sugar industry (and its 65,000 employees) a major lifeline

The Money Show’s Bruce Whitfield interviews Andrew Russell, Chairman of SA Canegrowers.

The struggling South African sugar industry is teaming up with the Shoprite Group to promote the sale of locally produced sugar on its shelves.

The partnership will see the retail giant sell only South African sugar in its 1,189 Shoprite and Checkers stores across the country.

Image: © meawnamcat/123rf.com

“We hope to see more retailers and other industry stakeholders follow Shoprite’s lead and commitment to help us secure the future of the industry and its workers,” said SA Canegrowers Chairman Andrew Russell.

The South African sugar industry directly employs approximately 65,000 people.

Money Show’s Bruce Whitfield interviewed Russell (scroll to listen).

There are significant imports…Brazil can produce much cheaper than the rest of the world…South African sugar is of the highest quality…We cannot compete with Brazil…They have significant government support…

Andrew Russell, Chairman – SA Canegrowers

There are over 21,000 small producers… It is really important that there is a South African sugar industry…

Andrew Russell, Chairman – SA Canegrowers

We have a very small opportunity to export sugar to preferential markets [EU]…Not as important as in the past…

Andrew Russell, Chairman – SA Canegrowers

The sugar tax has had a very negative impact on our industry…

Andrew Russell, Chairman – SA Canegrowers

This article first appeared on CapeTalk: Shoprite gives the South African sugar industry (and its 65,000 employees) a major lifeline

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Rachel J. Bradford