Is Coke Zero Sugar discontinued? Coca-Cola responds to rumors that the drink is being retired

Coca-Cola has responded to rumors that its popular drink Coke Zero will be discontinued. The sugar-free drink has become a hit with fizzy drink enthusiasts who want to avoid the sugar found in traditional coke consumption.

Coke Zero was launched in 2005, and although it hasn’t been around as long as its counterpart Diet Coke, which was released in 1987, it developed into a fan after being reformulated in 2017 to have a taste profile more similar to the Original Coke. The company renamed the product “Coke Zero Sugar” instead of just Coke Zero in 2017.

However, rumors have swirled that Coke Zero is being discontinued in the UK, and Coke Zero drinkers have reacted en masse to the idea that their favorite mineral might be taken off sale.

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Fast fashion giant Boohoo.com released a tweet and Facebook post this week that read: “BREAKING – Coke Zero is discontinued in the UK” followed by the broken heart emoji.

Comments poured in, with some celebrating Coke Zero’s supposed demise while many lamented and called on the multinational beverage conglomerate Coca-Cola to give the zero-calorie option another shot.

“No. Why. We know the world is in a terrible state, but please leave Coke Zero!” one says.




Another claimed that Coke Zero had helped improve their diet, so its absence from their food and drink routine would be felt.

“I hope not. It’s all I drink, I started drinking because it was better for my diet. Could my week get any worse, I don’t think so. I hope desperately that it’s not right,” they said.

Others claimed that regular coke will always be superior, so they don’t care about the potential discontinuation of low-sugar alternatives. “Well…full coke all the way,” one posted.

“Finally. Awful product. I was in the launch and it tasted awful then and it still tastes awful now,” said another.

After receiving over 26,000 comments on the post, boohoo.com appealed to Coke directly, saying, “Okay, we need answers as soon as possible. Please tell us that the rumors of Coke’s discontinuation Zero are not true.”

The post caught the attention of Coca-Cola’s social media team, who eventually responded to the swirling internet rumors.



NEW YORK, NEW YORK – OCTOBER 15: A view of Coke Zero at Southern Glazer’s Wine & Spirits TRADE DAY during the Big Tasting hosted by Wine Spectator during the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One at Pier 76 on October 15, 2021 in New York. (Photo by Dave Kotinsky/Getty Images for NYCWFF)

They responded by saying, “Don’t worry, Coke Zero is here to stay!”

The response was well received by fans, with Twitter users expressing their relief that the drink was going nowhere.

Coke Zero isn’t the only drink said to be discontinued. Fanta Lemon and Lilt have both been the target of rumors that they may be pulled from shelves.

“They said that about the Fanta lemon a few months ago. Everyone bought it and now they’ve changed their minds,” one commenter observed.

READ MORE:

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Rachel J. Bradford