Clif Bar strikes $10.5m deal to end fake sugar ad action

By Lauren Berg (June 24, 2022, 6:18 p.m. EDT) — Clif Bars consumers on Thursday asked a California federal judge to bless a $10.5 million settlement resolving their class claims that the labeling of the food company tricks shoppers into thinking the bars are healthy, despite their high sugar content.

In addition to establishing a $10.5 million settlement fund, Clif Bar & Co. has agreed to make labeling changes to its Clif Bars and Clif Kid ZBars, including removing the word “nutritious.” and the phrase “Nourishing Kids in Motion”, so long as 10% or more of a bar’s calories are from added sugars, according to the consumer motion for preliminary settlement approval…

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Rachel J. Bradford