Better Juice and GEA create an innovation center for sugar reduction

New center gives manufacturers a new opportunity to test Better Juice’s sugar-reducing technology

AHAUS, Germany, July 19, 2022 /PRNewswire/ — Israeli start-up Better Juice and GEA Group AG, Germany, set up a new pilot facility, inviting juice makers to test their sugar reduction technology. The revolutionary GEA Better Juice Sugar Converter Skid is included in the GEA Innovation Center in Ahaus, Germany, and is complete with all required processing equipment supplied by global food system suppliers and incorporates Better Juice sugar reduction technology. The center will be fully operational by mid-July this year.

Better Juice’s enzymatic process uses all-natural ingredients to convert simple sugars (fructose, glucose, and sucrose) into prebiotic dietary fiber and other indigestible molecules, while retaining full flavor, body, and the natural complement of vitamins and nutrients fruit. It can reduce up to 80% of the sugars in natural fruit juices as well as in fruit-based compositions, such as purees.

“The pilot center creates a high-tech place where we can welcome companies – mainly from the EU, but also from all over the world – to come see, learn, connect and taste their products after they have been recreated with Better Juice making process in a workshop environment,” explains Gali Yarom, co-founder and co-CEO of Better Juice. “Here, we can now work with our customers at the test center to find the ideal balance between a sweet note and a reduced sugar content.”

The center will offer laboratory services to test all essential analytical parameters. A team from Better Juice, along with expert engineers from GEA, will be on hand to accompany and guide the visiting companies during their trials.

“We have set up an easily accessible platform for juice and fruit processing companies looking to actively contribute to the global quest to reduce sugar consumption and, at the same time, give their products a added wellness benefit,” says Eran Blachinski, PhD, co-founder and co-CEO of Better Juice. “It will also eliminate a significant portion of R&D costs and time.”

As one of Europe As one of the largest system suppliers to the food, beverage and pharmaceutical industries, GEA has the infrastructure to establish such a pilot center. The group also has a global network of technical teams dedicated to implementing the GEA Better Juice Sugar Converter Skid into juice manufacturers’ production lines.

“Our collaboration with Better Juice cements our footing in the world of innovation as we work together to have real, game-changing impact,” adds Sasha Wesley which leads GEA’s activities in the soft drinks sector. “In return, we are providing Better Juice with all the technical and corporate support it needs to propel this business to success.”

About GEA

GEA is one of the world’s largest suppliers of systems and components for the food, beverage and pharmaceutical industries. The international technology group, founded in 1881, focuses on machines and plants, as well as advanced process technologies, components and comprehensive services. With more than 18,000 employees working in five divisions and 62 countries, the group generated revenues of more than €4.7 billion in fiscal year 2021. GEA’s factories, processes, components and services improve the efficiency and sustainability of production processes around the world. They contribute significantly to the reduction of CO2 emissions, plastic use and food waste. In doing so, GEA makes an essential contribution to a sustainable future, in line with the company’s raison d’être: “Engineering for a better world”.

GEA is listed on the German MDAX and STOXX® Europe 600 and is also a constituent of the DAX 50 ESG and MSCI Global Sustainability indices. More information can be found online at

About Better Juice

Better Juice, Ltd., was founded in early 2018 by a team of biochemists and microbiologists from industry and The Hebrew University of Jerusalem, each with extensive experience in product development. The company was initially funded and supported by The Kitchen Hub, the Strauss Group’s food technology incubator.

Company details

best juice
Eran Blachinsky Ph.D, MBA
Gali Yarom Eng,
E-mail: [email protected]
E-mail: [email protected]
The Web:

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SOURCE Better Juice and GEA Group AG

Rachel J. Bradford